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I designed a photo book for The Seventh of May, a unique small business in Toronto founded and operated by Jasmine. Her brand is dedicated to empowering women by encouraging them to wear accessories such as ties, which are typically associated with men's fashion. My goal was to create a photo book that exuded warmth, approachability, and a casual aesthetic, aligning with the essence of her handmade products. To achieve this, I integrated earth tones and greenery, capturing everything in natural light. The photoshoot was conducted in Jasmine's apartment, the very place where she makes her product.

Capabilities
Art Direction, Photography, Retouching, Production.

 

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